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How it works

Events in. Everything else out.

Sendora is a single event and identity pipeline with 22 modules hanging off it. Every module reads the same stream, so tools stay in sync without glue code.

01

Track

Drop in a Sendora SDK — Web, iOS, or Android — or POST events to the API. One call identifies a user and starts the event stream.

02

Route

The event bus fans out to every enabled module. Messaging, analytics, automation, and support see the same shape in real time.

03

Act

Send a push. Trigger a journey. Open a support ticket. Render a funnel. Every action is a module reading the same events.

The event envelope

One schema. Every module.

Events flow through a single envelope: an actor, a verb, an object, context, and consent. Messaging templates reference the same fields your analytics dashboards do.

  • Actor: the user or system doing the thing.
  • Verb: an action like order.placed.
  • Object: what was acted on (product, doc, session).
  • Context: device, locale, IP (hashed), session, page.
  • Consent: purpose allowlist at the time of the event.
POST /v1/eventsjson
{
  "actor":   { "id": "u_123", "email": "sam@acme.co" },
  "verb":    "order.placed",
  "object":  { "id": "ord_81", "amount": 4200, "currency": "USD" },
  "context": { "ip": "203.0.113.4", "ua": "iPhone/17.2" },
  "consent": ["marketing", "analytics"]
}
Architecture

Built on boring, bulletproof tech.

A Cloudflare Worker handles the edge hot path — link redirects and event ingestion — with sub-50ms P99. Core services run Hono + Drizzle on Postgres for durable state and clean transactions. A Next.js dashboard ties it all together.

┌────────── edge ──────────┐
│  Cloudflare Worker       │  ← redirects, ingest
└────────────┬─────────────┘
             │
┌────────────▼─────────────┐
│  Hono API  +  Postgres   │  ← identity, events, billing
└────────────┬─────────────┘
             │
┌────────────▼─────────────┐
│  22 product modules      │  ← read the event stream
└──────────────────────────┘

Start in minutes. Scale without switching tools.

The free tier covers most side projects. Every module is turn-key and every SDK is first-party.