Point tools or platform — pick one.
Auth0 + Mixpanel + Segment + Customer.io + Zendesk + Intercom + OneSignal + Branch + LaunchDarkly + Algolia, stitched together with reverse-ETL and CRM-sync plugins. Or Sendora — same identity, same events, same bill. Here's the explicit trade-off.
The point-tool stack: 10 vendors, 10 syncs, 10 invoices
Every modern SaaS team ends up here. Each tool is best-in-class. None of them know about each other. The integration layer becomes a permanent engineering tax.
The Sendora bet: one tenant, one identity, one event stream
Six structural decisions that point tools physically can't replicate without becoming a platform themselves.
Same `user_id` across every module
Auth, profiles, push, email, SMS, support, analytics, audiences — all reference one identity. Anon → identified handled automatically (device-takeover). One user. One profile. No duplicate rows.
Cross-module triggers, not integration glue
Analytics event triggers Workflow → enrolls Audience → fires Push/Email/SMS → opens deep link → reports back to Attribution. All same tenant. Zero reverse-ETL.
Privacy enforced at the platform, not the app
Consent revoked in one place stops every downstream channel from sending. DSAR cascades across every table. No custom "do I have consent?" check in every code path.
Real-time, not nightly sync
Audience membership updates the instant the qualifying event fires. Customer.io takes hours. Mixpanel cohorts refresh on cron. Sendora is the source of truth.
One bill instead of 10
Replacing 10 point tools at $99-$500/mo each? That's $1K-$5K/mo. Sendora bundles everything on a single bill — Free plan + Starter ($49) + Growth ($149) + Business custom.
Stripe-grade developer surface
5 typed SDKs (Web, SSR, RN, iOS, Android). OpenAPI 1.9 with Scalar try-it-out. Webhook debugger. Sandbox orgs. Project-scoped API keys with kind=public/secret.
When Sendora is the wrong call
Honest version: point tools win in a few scenarios. We won't pretend otherwise.
- Single-product depth — if you need Algolia's ranking-tuning UI, Mixpanel's notebook editor, or LaunchDarkly's percentage-rollout UI specifically, point tools have 10+ years of feature depth on us. Sendora hits 80% of each, not 110%.
- Already-built CDP stack — if you already have Segment + reverse-ETL + Customer.io humming, the migration cost is real. Sendora is highest leverage for greenfield product teams.
- All-in on a single hyperscaler stack— Firebase + GCP, AWS Pinpoint + Cognito + EventBridge: those bundles give you cross-product wiring inside one cloud. Sendora wins when you want cloud-portable and product-first.
How we actually built this
The bundling story only works if the platform is real. A few architecture facts that make this hold up under load.
- One event stream feeds every module. Canonical event envelope (`type`, `userId`, `traits`, `properties`, `timestamp`, `context`) lands in one Postgres-backed event store. Every module — Analytics, Audiences, Workflows, Support timeline, Attribution, AI chatbot RAG — reads from the same stream. No nightly sync.
- One identity primitive. `user_id` resolves the same person across web + iOS + Android + RN + SSR. Anon → identified handled by device-takeover (s58.111+) — anon row retired, push tokens reassigned, webhook + inline SDK listener fire so your downstream mirror tables stay clean.
- Drift-test gates. Every release is gated on parity tests asserting marketing copy / OpenAPI spec / shared types / module registry stay in sync with backend reality. We can't ship a feature claim the code doesn't back.
- Five typed first-party SDKs. Web (3.0.1) / SSR / RN (1.0.5) / iOS (4.0.5) / Android (4.0.5). Consistent contracts. Published to npm + SwiftPM + JitPack on the same release cadence as backend.
- Reputation isolation. Customer- authored email ships from your DKIM-verified domain (BYOD). System messages (auth confirmations, billing receipts) ship from Sendora's own pool. A noisy tenant can't tank your deliverability.
- Privacy enforced at the platform. Consent state on every Customer profile. Every module checks before acting. DSAR cascades across every table. Data residency per-org (EU / US). No custom plumbing per code path.
- Dogfooded by Pulse News. 11 Sendora modules running in production on a real consumer iOS + Android app since launch. Bugs we hit ship as platform-wide architectural fixes (e.g. device-takeover) — the kind of cross-product win point- tool stacks can't deliver.
Source code, the OpenAPI spec, and the JWT verification guide are linked from the Developers page. See it before you commit.
Replace your stack. Not your weekend.
Start with one module — KB, Auth, Push, whichever you'd swap first. Add the rest when you're ready. Free plan covers real product use, no credit card.