Questions, answered.
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Getting started
How long does it take to integrate?+
Most teams send their first event within 5 minutes using the Web SDK. A full lifecycle migration from an existing tool typically takes 1–2 weeks.
Do I need to pick modules up front?+
No. All 22 modules are available on every plan. Turn on what you need, add others later — no migrations required.
Is there a free tier?+
Yes. 10,000 events/month forever, all modules included, 50 shared-pool emails/day. No credit card required.
Pricing & billing
What counts as an event?+
Any call to /v1/events — identify, track, page view, message sent, link click. Internal system events and webhook deliveries are free.
Do I pay per contact?+
No. Profiles are unlimited on every plan. We think per-contact billing punishes growth.
What happens if I exceed my plan limits?+
Nothing breaks. Overage is billed at the end of the cycle at published per-event rates. We'll notify you before it happens.
Can I cancel any time?+
Yes. Monthly plans cancel any time. Annual plans are prepaid and convert to month-to-month at the end.
Delivery & providers
What about email and SMS?+
Bring your own provider (SES, Postmark, Resend, Twilio, etc.) and you pay the provider directly. The shared SES pool on the Free tier is metered separately.
Can I swap providers without re-integrating?+
Yes. The Email, SMS, and Push modules abstract your provider. Switch from SES to Resend in the dashboard without touching application code.
Data & privacy
Where is my data stored?+
US by default. EU region available on request. We do not move data across regions without consent.
Can I export my data?+
Yes, any time. Events export as JSONL to S3/GCS, profiles as CSV. No lock-in.
Are you GDPR and CCPA compliant?+
Yes. Every event carries a consent allowlist. DSAR workflows are built into the platform.