Sendora for Marketplaces (two-sided)
Replace Auth0 + Segment + Customer.io + Algolia + AppsFlyer with one tenant — two cohorts, one identity layer.
Marketplaces juggle two user cohorts (buyers + sellers / riders + drivers / etc) with distinct flows. The standard stack — Auth0 for identity, Segment for events, Customer.io for lifecycle, Algolia for search, AppsFlyer for install attribution — fragments both cohorts across 5+ tenants. Sendora puts both cohorts on one user_id model with audience-distinguished flows, one event stream both cohorts feed, federated search across both, and cross-cohort attribution closing the loop into real LTV.
Modules teams in Two-sided Marketplaces actually use
AuthenticationCustomersAnalyticsPushEmailSMSSearchDeep LinksAttributionAutomationSupportKnowledge Base
Stack you'd otherwise buy
- Auth0 (identity)$240+
- Segment (CDP)$120+
- Customer.io (lifecycle)$150+
- Algolia (search)$50+
- AppsFlyer (attribution)$200+
- OneSignal (push)$99+
- Intercom (support)$200+/seat
Stack minimum$1,059+/mo
Example flows
1
Two-sided audience-routed lifecycle
- 1.Audience `cohort=buyer + first_purchase_pending` triggers buyer-side onboarding
- 2.Audience `cohort=seller + first_listing_pending` triggers seller-side onboarding
- 3.Same Workflow engine, two distinct journeys, no separate vendor for each cohort
2
Marketplace search across listings + users + content
- 1.Sendora Search federates listings (synced from your DB) + profiles + KB articles
- 2.One Cmd+K box in ops dashboard finds anything
- 3.Public search box embedded via SDK for end-users; same index
3
Two-sided attribution
- 1.Paid campaign attribution per cohort (buyer vs seller acquisition)
- 2.Cohort LTV measured against in-app events from BOTH cohorts naturally
- 3.Cross-cohort matching (buyer's first purchase from seller's first sale) tracked via shared event stream
Top tools Two-sided Marketplaces teams switch from
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