Move from Mixpanel to Sendora.
Move events + cohorts + dashboards from Mixpanel to Sendora Analytics. Most product teams finish in a week.
Step-by-step
- 1
1. Export event taxonomy + history
Mixpanel Export API pulls every event with full payload. Pull 90 days as baseline + the schema (event names + property names). Save as JSONL. Sendora's Data Sync module accepts the import format directly.
2-4 hours - 2
2. Bulk-import events via Data Sync
Upload the JSONL export to Sendora's Data Sync importer. Schema validation catches event-name collisions + property type mismatches before applying. Dry-run preview lets you confirm before commit.
1-2 hours - 3
3. Drop the Sendora SDK alongside Mixpanel
Install `@sendoracloud/sdk-web` (or RN / iOS / Android). Mirror your existing `mixpanel.track()` calls with `sendora.track()` side-by-side for 1-2 weeks. Verify data parity in both dashboards.
1-2 days dev work - 4
4. Rebuild key funnels + retention + cohorts
Sendora Analytics ships Mixpanel power-user parity (funnels, retention cohorts, group-by trait, compare events, Saved Insights, Boards). Rebuild your 5-10 highest-value views. Audience-build replaces Mixpanel Engage cohort export.
1-2 days - 5
5. Wire downstream consumers off Sendora
Anywhere you exported Mixpanel cohorts to Customer.io / Braze / your CDP — replace with Sendora Workflows reading native audiences. Saves Census / Hightouch reverse-ETL.
Half a day per downstream - 6
6. Sunset Mixpanel + validate
Once dashboards match for 1-2 weeks, kill the Mixpanel SDK calls. Audit log + Health module surface any traffic drops.
Half a day
Watch-outs
- Mixpanel Notebook editor depth is greater than ours; complex SQL-style analyses port to Sendora Saved Insights or to your warehouse via Data Sync.
- Mixpanel-specific event-property naming (`$browser`, `$os`) gets normalized into Sendora's canonical context envelope.
- Engage cohort sync URLs (to Customer.io / Braze) point to Mixpanel — replacements run inside Sendora natively.
Analytics
Funnels + retention + paths + breakdowns + Saved Insights — events that ALSO trigger workflows + mint audiences. No reverse-ETL.
Mixpanel + Amplitude + Heap analyze events. Sendora analyzes the SAME events that trigger pushes, mint audiences, gate features, and feed AI chatbots. The win is bundle + identity: one event source, no Census reverse-ETL to feed downstream. Honest about scope: most of Mixpanel's core surfaces are here (funnels with cohort filter, retention, time-series + multi-line compare, breakdown-by-event-property + breakdown-by-user-trait, paths, Saved Insights). Some Mixpanel power-features are NOT yet built: multi-chart Boards canvas, retention heat-grid drill-down, automatic drop-off-cohort enrolment into Workflows.
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Launch partners get white-glove migration help direct from the engineering team. Free plan covers real product use during the parallel-run period.