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Migrate from Mixpanel

Move from Mixpanel to Sendora.

Move events + cohorts + dashboards from Mixpanel to Sendora Analytics. Most product teams finish in a week.

Total effort: 3-7 days depending on how many cohorts + dashboards you've built.

Step-by-step

  1. 1

    1. Export event taxonomy + history

    Mixpanel Export API pulls every event with full payload. Pull 90 days as baseline + the schema (event names + property names). Save as JSONL. Sendora's Data Sync module accepts the import format directly.

    2-4 hours
  2. 2

    2. Bulk-import events via Data Sync

    Upload the JSONL export to Sendora's Data Sync importer. Schema validation catches event-name collisions + property type mismatches before applying. Dry-run preview lets you confirm before commit.

    1-2 hours
  3. 3

    3. Drop the Sendora SDK alongside Mixpanel

    Install `@sendoracloud/sdk-web` (or RN / iOS / Android). Mirror your existing `mixpanel.track()` calls with `sendora.track()` side-by-side for 1-2 weeks. Verify data parity in both dashboards.

    1-2 days dev work
  4. 4

    4. Rebuild key funnels + retention + cohorts

    Sendora Analytics ships Mixpanel power-user parity (funnels, retention cohorts, group-by trait, compare events, Saved Insights, Boards). Rebuild your 5-10 highest-value views. Audience-build replaces Mixpanel Engage cohort export.

    1-2 days
  5. 5

    5. Wire downstream consumers off Sendora

    Anywhere you exported Mixpanel cohorts to Customer.io / Braze / your CDP — replace with Sendora Workflows reading native audiences. Saves Census / Hightouch reverse-ETL.

    Half a day per downstream
  6. 6

    6. Sunset Mixpanel + validate

    Once dashboards match for 1-2 weeks, kill the Mixpanel SDK calls. Audit log + Health module surface any traffic drops.

    Half a day

Watch-outs

  • Mixpanel Notebook editor depth is greater than ours; complex SQL-style analyses port to Sendora Saved Insights or to your warehouse via Data Sync.
  • Mixpanel-specific event-property naming (`$browser`, `$os`) gets normalized into Sendora's canonical context envelope.
  • Engage cohort sync URLs (to Customer.io / Braze) point to Mixpanel — replacements run inside Sendora natively.
Lands you on

Analytics

Funnels + retention + paths + breakdowns + Saved Insights — events that ALSO trigger workflows + mint audiences. No reverse-ETL.

Mixpanel + Amplitude + Heap analyze events. Sendora analyzes the SAME events that trigger pushes, mint audiences, gate features, and feed AI chatbots. The win is bundle + identity: one event source, no Census reverse-ETL to feed downstream. Honest about scope: most of Mixpanel's core surfaces are here (funnels with cohort filter, retention, time-series + multi-line compare, breakdown-by-event-property + breakdown-by-user-trait, paths, Saved Insights). Some Mixpanel power-features are NOT yet built: multi-chart Boards canvas, retention heat-grid drill-down, automatic drop-off-cohort enrolment into Workflows.

Read full Analytics page

Stuck on the migration? We'll help.

Launch partners get white-glove migration help direct from the engineering team. Free plan covers real product use during the parallel-run period.