Move from Segment to Sendora.
Replace Segment + every paid destination with Sendora's same-tenant CDP + messaging + audiences.
Step-by-step
- 1
1. Inventory destinations + write down what each does
List every Segment destination you pay for. Mark each as Replace (Sendora has equivalent module), Bridge (keep on Sendora's webhook outbound), or Drop (no longer needed because the data lives in Sendora natively).
1 hour - 2
2. Map your event taxonomy to Sendora's envelope
Sendora uses a canonical event envelope with `type`, `userId`, `traits`, `properties`, `timestamp`, `context`. Your Segment `track()` calls map 1:1 to `sendora.track()`. `identify()` maps directly. `group()` maps to Sendora's organizations/projects model.
Half a day - 3
3. Swap Segment SDK for Sendora SDK
Replace `analytics.track()` with `sendora.track()`. Same call site, same payload shape. SDK is available on Web / SSR / RN / iOS / Android. Replace Segment Personas / audience-build calls with Sendora's Customers module (audiences update real-time).
1-2 days per surface - 4
4. Rebuild audiences in Sendora Customers
Recreate your Segment Personas audiences via Sendora's nested AND/OR audience builder. Real-time membership — same query language, different tenant. Sync to Meta / Google / TikTok via Data Sync module if still needed.
Half a day - 5
5. Replace destinations with native modules
Customer.io → Sendora Automation + Email + Push. Mixpanel/Amplitude → Sendora Analytics. AppsFlyer → Sendora Attribution. Each replacement reads the same event stream natively — zero sync code.
1 day per destination class - 6
6. Reverse-ETL via Data Sync
If you needed Segment Reverse-ETL to push data to Snowflake / BigQuery / Postgres, use Sendora's Data Sync module — same destinations, scheduled exports, resumable backfill.
Half a day - 7
7. Sunset Segment + audit
Once events flow into Sendora cleanly + downstream tools are rewired, kill the Segment SDK. Audit log + Sendora Health (observability) module surface any traffic drops to root-cause before they bite.
Half a day
Watch-outs
- Segment Functions don't port — port logic to Sendora webhook handlers or Automation AI steps.
- Some Segment destinations have proprietary features (e.g. Amplitude charts) you'll either approximate in Sendora Analytics or keep as a webhook-out target.
- Existing Reverse-ETL queries to Snowflake/BigQuery rewrite onto Sendora's export shape — different field names + envelope.
Customers
The single user_id every other module reads from — one source of truth, real-time, no reverse-ETL.
Segment + mParticle + Customer.io give you a CDP that other tools then sync from. Sendora IS the CDP, AND the auth, AND the messaging, AND the support tool reading from it — same database, same user_id, real-time membership. An audience update propagates to Push targeting, Email lists, in-app messages, support SLA routing, KB analytics, and AI chatbot context simultaneously. Zero sync lag. Zero reverse-ETL.
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