Braze or Sendora — pick the trade-off, not the marketing.
Braze is the enterprise standard for cross-channel customer engagement. It's also priced like one. Sendora ships the same modules (Push + Email + SMS + In-App + Journeys + audiences + experiments) on one tenant without the enterprise price ladder. Same identity-stitching, same real-time audiences, same A/B experiments — all on five typed SDKs.
Enterprise customer-engagement platform. Premium pricing. Standalone — its CDP, its analytics, its messaging.
Same surfaces (push + email + SMS + in-app + journeys) on one tenant — and we don't price by per-MAU enterprise tier.
Side-by-side
| Capability | Braze | Sendora |
|---|---|---|
| APNs + FCM + Web Push | ✅ | ✅ |
| BYOD email + DKIM | ✅ | ✅ |
| SMS via BYOP routing | ✅ | ✅ |
| In-app messaging module | ✅ + Content Cards depth | ✅ — separate module, not yet a workflow step type |
| Canvas / journey builder | ✅ Canvas — drag-and-drop | Basic list-of-steps editor + 8-template gallery |
| Wait-for-event / holdouts / per-step A-B | ✅ | ❌ — fixed-delay wait + branch only |
| Audience builder + real-time membership | ✅ | ✅ |
| Predictive segments (Sage) | ✅ best-in-class | ❌ — AI step type covers generate / decide / extract, not predictive segmentation |
| AI step inside a workflow (generate / decide / extract) | Limited | ✅ Ollama Cloud + BYOK |
| Identity + Auth provider | ❌ | ✅ Authentication |
| Support inbox + KB cross-link | ❌ | ✅ |
| Pricing model | Enterprise MAU tiered ($50K/yr min) | Bundle, transparent tiers |
Why teams switch to Sendora
- Replace Braze enterprise tier + bolt-on Auth0 + Zendesk with one tenant at a fraction of the bill.
- Real-time identity + audience + messaging + auth in one tenant — no CDP layer between Braze and the rest of your stack.
- Five typed SDKs (Web / SSR / RN / iOS / Android) — Braze's mobile depth is matched, contracts are consistent.
When Braze is the right call
- You need Sage's predictive segments + send-time optimisation — Sendora's AI is generate / decide / extract, not predictive segmentation.
- You need Content Cards depth, Braze Canvas's drag-and-drop polish, wait-for-event journey steps, or holdout splits.
- Enterprise procurement + global compliance is already on Braze and switching has zero ROI in year 1.
- You're a Braze power-user with deep Canvas / Liquid logic + years of agency-managed flow depth.
Automation
Event-triggered journeys with 8 step types — Email / Push / SMS / Webhook / Update Profile / Wait / Branch / AI — over the same event taxonomy every other module already emits.
Customer.io + Iterable + Braze run journeys but only over the data they have. Sendora journeys run over Sendora data — every event from every module (Analytics, Auth, Support, Push delivery, Email bounce, CSAT rating, KB view, anomaly detection) lands on the same event bus the workflow trigger reads. Branch on a profile trait, send via Email or Push or SMS, update a trait, fire a webhook, run an AI generate/decide/extract step, wait for a delay — 8 step types implemented in `step-executor.ts`. Trigger model is single: `{ eventType, filters }` with wildcard matching. Audience-join, CSAT detractor, KB view all become triggers because each emits a canonical event the workflow can subscribe to.
Switch from Braze. Keep your weekend.
Free plan covers real product use, no credit card. Bulk hash import for auth, CSV import for profiles, schema-validated event import for analytics — Data Sync module handles the migration in a day.