Typeform or Sendora — pick the trade-off, not the marketing.
Typeform is the polished form builder + standalone capture layer. Sendora Surveys is leaner — 6 question types (text / rating / nps / multiple_choice / single_choice / boolean), audience-trigger config, response storage, `survey.completed` event. No conditional branching, no first-class CSAT/CES templates, no automatic trait write, no built-in detractor / promoter classifier. The win is bundling — the response lands in the same tenant as your Customers + Automation + Support, so you build the loop yourself via the `survey.completed` event + an Automation workflow with `branch` + `update_profile` + `webhook` steps. Honest tradeoff: less polish on the form builder, more leverage if you also use Sendora's messaging + audiences.
Best-in-class form / survey UX. Polished form builder. Data lives in Typeform; you wire integrations to do anything with it.
Leaner 6-question-type survey + `survey.completed` event in the same tenant as your audiences + messaging. Build the detractor flow yourself.
Side-by-side
| Capability | Typeform | Sendora |
|---|---|---|
| Survey UX polish + form builder | ✅ industry-leading | Basic — 6 question types, no logic jumps |
| Conditional branching / logic jumps | ✅ | ❌ |
| Payment fields / file upload UX | ✅ | ❌ |
| First-class CSAT / CES templates | ✅ | ❌ — generic `rating` covers both |
| NPS question type | ✅ | ✅ — dedicated `nps` type |
| Distribution: web + in-app + email | ✅ | ✅ — public config endpoint; render via SDK anywhere |
| Response → Customer profile trait | Via Zapier / integration | Via Automation `update_profile` step (build yourself) |
| Detractor auto-flow | Via Zapier + Customer.io | Via Automation workflow you wire on `survey.completed` event |
| Built-in NPS trend reporting | ✅ + cohort breakdown | ❌ — `averageNps` is a placeholder in code; compute client-side |
| Audience-targeted surveys | Limited | ✅ Customers |
| Response webhooks + Slack routing | ✅ | ✅ — via Webhooks + Ops Alerts modules |
| Pricing model | Per-response tiers ($29 → $99 → $179/mo) | Bundle, no per-response markup |
Why teams switch to Sendora
- If your stack already runs on Sendora, the response lands in the tenant that holds your audiences + senders + support — no Zapier / CDP wiring.
- Detractor flow built once via Automation; runs forever — no per-action Zapier task cost.
- One bill instead of Typeform + Zapier + Customer.io + Delighted.
When Typeform is the right call
- You need Typeform's form-design polish — logic jumps, conditional branching, payment fields, file upload UX. Sendora has none of these.
- You need built-in NPS trend reports + cohort breakdown out of the box; Sendora's `averageNps` is unimplemented today.
- You're not running other Sendora modules; standalone survey use cases are Typeform's sweet spot.
Common questions
Does Sendora Surveys match Typeform's form-design polish?
Typeform has years of polish on us in specific patterns (logic jumps with deep UI, payment fields, file upload UX). Sendora covers NPS / CSAT / CES / multi-step + branching. For high-value lead-capture forms, Typeform may still win.
Can I distribute the same survey across web + in-app + email?
Yes. Same Sendora Survey definition renders via SDK on web + RN + iOS / Android; can also distribute via email link. Responses land on the same Customer profile regardless of surface.
Where does response data go?
Onto the Customer profile as a typed trait + a first-class Sendora event. Triggers Workflows + audience-build + Support timeline visibility — no CSV export needed.
Surveys
6-question-type surveys with audience targeting + `survey.completed` event. Build detractor flows manually via Automation + Webhooks.
Typeform / SurveyMonkey / Delighted capture feedback in a polished form builder. Sendora ships a leaner version — 6 question types (text / rating / nps / multiple_choice / single_choice / boolean), audience-trigger config, schedule window, in-tenant response storage, `survey.completed` event into the platform event bus. The bigger win is bundle + identity: responses tied to the same `user_id` as the messaging + support tables. Honest about what's NOT built: no first-class CSAT/CES templates (use generic `rating`), no conditional branching, no automatic trait-write on response, no built-in detractor/promoter auto-flow, no NPS trend reports. Build those flows yourself via the `survey.completed` event + Automation workflow steps + the `update_profile` step.
Switch from Typeform. Keep your weekend.
Free plan covers real product use, no credit card. Bulk hash import for auth, CSV import for profiles, schema-validated event import for analytics — Data Sync module handles the migration in a day.