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Reference

Feature × tier matrix

Single canonical reference for which features ship on which plan. Plan-gated routes return 402 PAYMENT_REQUIRED with error.code: "tier_required" + error.details.requiredPlan. See /pricing for prices.

FeatureFreeStarterGrowthBusiness
Events / month10K500K10MUnlimited
ProfilesUnlimitedUnlimitedUnlimitedUnlimited
track() / identify()
Push send (direct + workflow)
Email send (BYOD)
SMS send (Twilio BYOP)
Audience CRUD
Send to audienceId
Scheduled sends
Push templates
A/B tests
Quiet hours + freq cap
Localized body
Action buttons
Custom JWT claims
Signing key rotation
Geofences
Live Activities (iOS) + Live Updates (Android)
Critical Alerts (iOS)
ai_action workflow step✓ (100K tok/day Sendora-paid)✓ (Sendora-paid + BYOK)
Workflow IaC export/import
OIDC SSO
SAML 2.0 SSO
SCIM 2.0 provisioning
Custom rate limits
DPA + subprocessor list

Notes

  • Events = customer-emitted track() / identify() calls. System lifecycle events (push.sent / email.delivered / etc.) + webhook deliveries are free across all tiers. See FAQ.
  • Critical Alerts require an Apple-issued entitlement (1-3 wk approval, news/marketing usually rejected) on top of the Growth+ plan.
  • BYOK for ai_action uses your own Ollama Cloud API key — no shared cap, you pay your own upstream. Available on every plan from Growth+.
  • Plan upgrades are immediate; downgrades take effect at the end of the current billing cycle.