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Understand · Attribution

Install + deferred-install ingest with iOS canonical fingerprint match. Stats by campaign + source. Honest about not being AppsFlyer yet.

AppsFlyer + Adjust + Branch tell you which install came from where via multi-touch models, fraud-filtered, post-back to ad networks. Sendora's Attribution module is leaner today: single-touch install + deferred-install ingest with iOS canonical-fingerprint deferred match, stats endpoints by-campaign + by-source, SDK helpers on Web + RN. Honest about the gaps: no multi-touch model engine, no LTV / ROAS computation joined against Analytics events, no fraud filters, no S2S postbacks to ad networks, no Android Play Install Referrer integration. The bundle win remains — installs land on the same `user_id` as your messaging + auth + analytics, so building those joins yourself is one tenant of work, not three.

Features

  • Install ingestPOST /attribution/install records install events with source / medium / campaign metadata.
  • Deferred-install matchPOST /attribution/deferred + iOS canonical fingerprint match (IP-pinned + 2h window + atomic flip) via the Deep Links module's match function.
  • Stats endpointsGET /attribution/stats + .../stats/by-campaign + .../stats/by-source return install counts grouped by attribution dimensions.
  • Per-org config — attribution settings via GET/PATCH /attribution/config.
  • SDK helpersattribution.reportInstall() + attribution.checkDeferred() on RN 0.18.0+ and Web 2.14.0+ (Web's reportInstall is rarely useful; checkDeferred is for web-app surface).
  • Same `user_id` as the rest of Sendora — installs land in the same tenant as Auth + Customers + Analytics + Push so joins are SQL/audience queries inside one DB, not warehouse round-trips.
  • Honest non-features: no multi-touch attribution models (first/last/linear/position) — single-touch only; no cohort LTV or ROAS computation against Analytics events (stats are counts only); no fraud filters (click flooding / install hijacking / CTIT outliers not detected); no S2S postbacks to Meta / Google / TikTok conversion APIs; no Android Play Install Referrer integration (iOS fingerprint is the only deferred path).

Common use cases

Single-touch install attribution where you already have the source/medium/campaign metadata and just need it logged + queryable beside your customer + event data.

Web apps using `attribution.checkDeferred()` to match a returning user to a campaign they clicked.

Build your own LTV / ROAS roll-ups via SQL or the Analytics module against the same tenant — installs are a row your queries can join.

Start in minutes. Scale without switching tools.

The free tier covers most side projects. Every module is turn-key and every SDK is first-party.